CommTech: A Guide for Communications Leaders

This is a study guide to help chief communication officers (CCOs) and their teams move up the Progression Path on CommTech that was first laid out in the 2019 Page report, The CCO as Pacesetter.

CommTech enables enterprises to understand and engage with the full spectrum of their stakeholders as unique individuals rather than as segments. By bringing data-driven precision to our work, CommTech enables us to design and optimize journeys that produce desired actions and outcomes.